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Plans

Run it yourself, or let us run it

Both plans are the same machine: same-day booking, tracked calls, appointment texting, and ad reporting. The difference is who operates it.

Self serve
$499 per location / month

Everything Pencil does, at one price. No per-booking fee, no per-message fee, no setup fee.

  • Unlimited online bookings from your own website
  • Confirmations, reminders, and follow-ups by text
  • A tracked phone number with call recording
  • Google Ads conversion reporting
  • Live availability, straight from the hours you set
  • Unlimited staff logins and a waiting-room display
Start your free trial

14-day free trial, no card required.

Fully managed
$2,500 per location / month

Your emergency patient machine, run for you by the team that runs its own. Ad spend is separate and goes straight to Google, in an ad account you own.

  • Everything in the self serve plan
  • Google Ads campaigns for emergency patients, built and managed for you
  • Your Google Business Profile and listings kept healthy
  • A steady review flow from completed visits
  • Monthly reporting in booked patients and production, not impressions
  • One practice per market, and that practice is yours
Check availability in your market

One practice per market. Month to month, cancel anytime.

Not sure which fits? If you already have someone running your ads, start the self serve trial and keep them. If you want one team owning the whole machine, ask whether your market is open.